Fortim Trusted Advisors, an alliance member of BNP Paribas Real Estate, is a leading real estate advisory firm in Romania worked with TACT for their branding process. The second phase of branding included the webdesign and digital assets creative concept. The objective was to create a comprehensive identity that would establish their brand presence in online.
FORTIM
The challenge was ensure clarity and consistency across various all communication media, to develop a fluid, aerated coomunication visual identity for their digital presence, which would be used by both potential clients and business partners.
For the web design, we adopted a consistent and adaptable design language that allowed each service category to have its own visual identity, while still remaining connected through overarching elements of the visual identity.
