This project showcases an integrated summer sales campaign developed for MOL Romania, built around a promotional mechanism with a major prize incentive. The campaign implied vivid POS presence, aiming to increase seasonal sales, but also to scale customer engagement. Our role covered creative design development and full production, delivering a coherent experience across POS materials.
MOL Romania
The objective was to create a high-impact seasonal campaign capable of driving sales and participation through a clear and attractive visual communication. The advertising materials needed to be instantly understandable in the gas station environment, highly visible at POS level and consistent across multiple touchpoints, while remaining aligned with MOL’s brand standards.
We place the big prize in a bold, summer-oriented visual, in a dynamic design concept supported by a clear promotional message. The focus was to achieve a fast understanding of the participation mechanism, and an instant emotional engagement with the prize. The campaign was structured to perform efficiently in traffic retail environments, using multiple POS formats to maximize visibility, while extending the message online through adapted digital visuals.
