FAQs

We provide full-service advertising support, from the first idea to the final advertising material. Our work usually starts with the concept development, then continues with design, communication materials, and campaign assets. We also handle production - print, POSM, promotional materials, installations, and branded environments. In short, we manage the entire process: thinking, creating, producing, and implementing.

We work with both. Some clients come to us to build a brand from scratch - naming, identity, brand story and guidelines, communication strategy. Others are established brands that need new campaigns, design systems, or large-scale production. The approach is always adapted to the stage and needs of the client.

Our process usually follows several clear steps:Understanding the context and learning about your brand, audience, and objectives. Strategy and concept, defining the message and creative direction. Design and development, creating visual materials, layouts, and campaign assets. Production and implementation, printing, building, producing, and installing the materials. Delivery and support, making sure everything works smoothly and consistently. Because we manage both creative work and execution, clients can rely on a single team and consistent project management, throughout the entire project.

It depends on the type of project. A design task may take a few days or weeks, while a full campaign involving strategy, creative development, production, and installation may take several weeks. We always define timelines together with the client at the beginning of the project.

Yes. Many projects involve working within an existing brand system. We can develop campaigns, design materials, update visual assets, or extend a brand’s communication while keeping everything consistent with the existing identity.

Yes. Many clients work with us on a long-term basis. We can support ongoing communication, campaign development, design needs, and advertising production. This allows brands to have a consistent creative partner who understands their identity and communication goals.

We collaborate with clients from a wide range of industries, including retail, energy, automotive, cosmetics, health care, cultural organisations, education, and corporate communication. Our experience allows us to adapt our creative and production approach to different sectors and audiences.

We prepare a detailed proposal so clients clearly understand the stages, costs, and timelines. Strategy, creative development, design, and creative executions are usually estimated based on the complexity and deliverables involved. For production projects we provide detailed price offers, with delivery estimated terms.

Promotional items are part of our advertising production services. For easier browsing and ordering, we also have a dedicated platform called Promo Shop, where clients can explore a wide range of promotional products for events, campaigns, and branded merchandise. Link is here: https://imaginetact.cool-shop.eu/en

Yes. Publishing is another direction of our company, developed under a separate imprint called Editura Tact. It focuses on editorial and publishing projects and operates independently from the advertising agency activities. Link is here: https://edituratact.ro/

We offer large-format printing for all types of display materials: banners, mesh banners, signage, exhibition boards, and more. We work with Zooper Print under an exclusive partnership, giving us access to high-quality materials, advanced printing technology, and finishes that withstand indoor or outdoor conditions. This allows us to deliver within very tight deadlines and to control the quality standard.

Our studio is based in Cluj-Napoca, Transylvania (Romania). From here we manage projects locally, nationally, and internationally. Our team has extensive experience coordinating complex advertising projects, including creative development, production, logistics, and installation - while remaining flexible and responsive to our clients’ needs.