Vibrant social media series and e-book for Friend MTS, built around the metaphor "You can't stop what you can't see". Geometric sports visuals (tracks, tennis, racing) in purple-blue gradients create high-energy posts optimised for Instagram and mobile, driving engagement through dynamic connectivity messaging.
FriendsMTS
Friend MTS needed to communicate reliable, “invisible” network coverage in a competitive market. Assets had to feel dynamic and modern, working across social squares, stories, banners and long-form e-book while maintaining consistent brand energy.
Dynamic sports photography with motion blur and geometric overlays translates “unseen speed” into visual metaphors. Consistent purple gradient backgrounds and bold sans-serif typography unify the series. Posts use square/circle crops for Instagram optimisation; e-book employs interactive scroll sections with embedded media. High-contrast design ensures thumb-stopping performance on feeds.
