This project involved the development of a seasonal MultiBonus product catalogue designed to enhance the experience of loyal customers when receiving and browsing it. The layout integrates a wide range of products — from automotive and workshop tools to sports, home and kitchen items — within a cohesive editorial concept. The catalogue transforms product selection into an inspiring journey centered on simple joys and meaningful everyday experiences.
MOL Romania
The main challenge was to design a catalogue that would feel more than transactional. It needed to deliver a richer emotional experience while presenting a diverse product portfolio in a clear and structured way. The visual communication had to unify multiple product categories and create coherence, energy and seasonal freshness without overwhelming the reader.
The concept was built around the idea that great joys come from simple things — cooking, fixing, fishing, sports or spending time with family. We transformed the catalogue into a visual narrative of hobbies that relax and energize at the same time. Minimalist graphic symbols suggest clarity and balance, while vibrant contrasting colors express positivity and freshness. The core message — Great joys in small things. Make it simple but significant. Happy mind, happy life — guided the entire editorial direction.
