Coffee communication campaign

Brief

Imagine TACT developed an integrated advertising campaign for the relaunch of Fresh Corner coffee within MOL Romania’s retail network. The project combined strategic positioning, strong visual identity, advertising production and digital communication to reinforce the brand promise: “New coffee, Fresh energy.”

Client

MOL Romania

Year

2021-2025

Challenge

MOL Romania aimed to strengthen the positioning of Fresh Corner coffee as a premium and energizing choice within its retail stations. The main objectives were reposition Fresh Corner coffee with a stronger emotional appeal, connect the product with energy and active lifestyle. The campaign needed to work both at shelf level and in high-traffic transit environments, ensuring immediate impact and memorability.

‍

Strategic and creative solution

Our strategic direction focused on associating Fresh Corner coffee with energy and freshness. The creative concept merged sensorial product appeal with dynamic lifestyle cues, elevating the perception of Fresh Corner beyond functional coffee to a branded energy experience.

‍

No items found.

more
projects

view all projects

view all projects

CLEEK Branding & Identity Design

FORTIM Trusted Advisors

Dynamic geometric shapes and bold imagery that captures Romania's architectural landscape

Connect Cluj – Smart Mobility Branding

Branding Antiaging Festival

a visual identity that blends the precision of modern medicine with the calming essence of nature, expressing the festival’s philosophy of vitality, balance, and holistic well-being.

Teraplast

The project presents industrial pipes as sculptural design elements, using a minimalist composition, a deep blue background, and precise 3D lighting to highlight their form, vibrant colors, and engineering quality.

Balancing Campaign for Hydronic Systems

Integrated Balancing Campaign for IMI Climate Control, highlighting STAD valves and TA diagnostic tools through multi-language flyers and social media to simplify precise hydronic balancing.

BCM Campaign MOL & Fiskars Explore Your Passion

Integrated BCM co-branding campaign for MOL Romania in partnership with Fiskars and Gerber, driving engagement through strategic retail activation and creative communication.

Seasonal Genuine Parts Promotion Campaigns

Four seasonal promotion campaigns for Scania genuine parts, with quarterly key visuals and adaptable assets helping European dealers promote safety, uptime and savings all year round.

Fresh Corner - Combo promotions

Express Yourself Promotion Campaign

“Express Yourself” campaign celebrating 25 years of RIDGID pressing tools, with free jaws and accessories on RP 115, RP 219, RP 350/351 kits, plus utility locators and SeeSnake inspection bundles.

Launch Campaign RP 350 / RP 351

Launch campaign for RIDGID RP 350 / RP 351 brushless pressing tools, combining product photography and in‑use visuals across sleeves, in‑store displays, trade banners and technical literature.

Loyalty and Brand Campaigns

Award submission project for MOL Move and Fresh Corner Private Label, highlighting integrated branding, campaign strategy, and retail communication excellence.

Fresh Corner - product communication

Summer Sales Campaign with Promotional Mechanism

Glass with Zova fizzy drink and ice inside it

Car Wash 3+1 Promotional Campaign

Integrated car wash promotional campaign for MOL Romania, combining POS communication, advertising production and digital activation through MOL Move.

Integrated Autumn PWG Campaign for Fresh Corner

Integrated autumn promotional campaign for MOL Romania Fresh Corner, combining POS communication, advertising production and digital activation.

Integrated Loyalty Campaign & POS Communication

Integrated loyalty campaign for MOL Romania combining POS communication, graphic design, visual identity and digital advertising assets.

Coffee communication campaign

Integrated coffee communication campaign for MOL Romania – graphic design, advertising production and digital activation for Fresh Corner.

Fresh Corner Seasonal Campaign

Integrated seasonal campaign for Fresh Corner, unifying spring, summer, autumn and winter concepts across POS, LCD and in-store materials.

Integrated Festival Brand Activation for MOL at TIFF

L'Occitane Biodiversity Strategy Brochure

Car Wash & Jet Wash Rebranding

L'Occitane Office Poster Series

Book Cover Design

Multiple book cover designs for political books.

CTRL‑T Multi‑Segment Hot Water Flyers

Six-page CTRL‑T brochure series for IMI Climate Control, tailored for apartments, hotels and hospitals, explaining smart hot water circulation balancing and the benefits of the IMI TA‑CTRL‑T valve.

Multi‑Language Product Catalogue Management

Ongoing management and continuous updates for the 500+ pages Klauke product catalogue in 2 languages, including new product additions, retirements and technical corrections.

Brand Activation & Festival Experience at Untold

Social Responsibility Awareness Posters

Series of awareness posters for MOL Romania’s long‑term social programmes, visually symbolising each initiative and increasing public engagement with education, health, environment and youth support.

B2B Card Portfolio Brochure

Corporate A4 brochure designed for MOL Romania, combining graphic design, B2B communication strategy and high-quality advertising production.

B2B Communication Key visuals

Integrated B2B communication campaign for MOL Romania, combining graphic design, key visuals, digital advertising and strategic branding solutions.

Corporate Brochure Design

Corporate brochure design for MOL Romania, combining editorial graphic design, illustration and print-ready execution.

Design of a gift box for VIP clients

packaging design for L’Occitane classy and highly attractive packaging solution for special occasions

MultiBonus product catalogues

Product catalogue developed for MultiBonus, focused on customer experience, hobby-driven storytelling and vibrant seasonal visual identity.

Multi‑Language Product Catalogue Design

Ongoing management and continuous updates for the 250-page Ridgid product catalogue in 20+ languages, including new product additions, retirements and technical corrections.

Web Design Fortim

FriendMTS Digital Campaign Assets

Bold digital campaign for Friend MTS with “You can't stop what you can't see” concept, featuring dynamic social media posts and interactive e-book using sports metaphors and vibrant gradients.

neoPlug 3D Renders

A smart plug device into a clean, photorealistic 3D visualization suitable for presentation and marketing.

District Heating & Cooling Delta T Campaign

Educational Delta T campaign for district heating and cooling networks, explaining return temperature optimisation and IMI solutions to restore design Delta T and system efficiency.

Digital Brochure Zero Emissions Netherlands

Digital brochure highlighting the Netherlands’ transition toward a zero-emission building sector by 2025 and climate solutions

Concept to screen Film production

EBS 10 - Concept to screen Film production

Event Concept and Production - T Festival

Starbucks Employee Stories

Video customer engagement Scania events

Fuel Station Signage for MOL Romania

Fuel station signage production for MOL Romania, delivering large-format visual communication and durable branding solutions across the retail network.

TECE Bathroom Systems POS Displays

Modular in-store display systems for TECE TECflush, TEClux and TECdrain products, featuring interactive wall modules, illuminated stands and product showcases for sanitaryware specialists.

Promotional Products & Branded Merchandise

Custom promotional products including mugs, pens, T-shirts, caps, tote bags and corporate gifts, designed and produced by Imagine TACT.

Custom Standup Displays for E.ON Romania

Fiskars Display Systems

Fiskars 2015-present

Lightbox signage

Advertising Signage

Signage production project for New Yorker, delivering high-quality retail signage and visual communication to enhance in-store branding and customer experience

'Vegetal' modular showcase systems for Wienerberger bricks

A modular standup display system, executed from strong materials such as steel tubes and tempered glass, with a smooth finish, in a contemporary design treatment, by using LED lighting.

Fresh Corner Mobile bar in collaboration with ateliercetrei

Mobile vendor stand for MOL Fresh Corner, built around a steel structure enveloped in beech baguettes and covered with a solid surface material countertop.

B2B Exhibition Stand MOL Romania

Integrated B2B exhibition stand design for MOL Romania including concept development, 3D visualization, production coordination and on-site implementation.

view all projects

view all projects