This project showcases the Balancing Campaign developed for IMI Climate Control, designed to help HVAC engineers and technicians achieve precise and reliable hydronic balancing. The campaign focuses on STAD balancing valves and TA diagnostic tools, communicating how IMI’s ecosystem of valves, actuators, software and expert support works together. Through a mix of print flyers and social media carousels, the message is adapted into multiple languages for key European markets.
IMI Climate Control
HVAC professionals face increasing pressure from high-rise buildings, complex low-flow systems and stricter performance requirements. IMI needed a clear, technically accurate communication platform that explains why STAD valves and TA diagnostic solutions are trusted for precise balancing. The challenge was to translate complex hydraulic benefits into simple, visual messages for different markets and languages.
We built the creative concept around the idea of “balancing more than just flow”, connecting product performance with system-wide reliability. The visuals combine the TA-Scope measuring device, STAD valves and schematic diagrams to demonstrate real-life application and step-by-step balancing. A modular layout system allows the same core story to be adapted into a technical flyer and multiple social media carousels, while maintaining a consistent IMI brand look and clear hierarchy of information.
