This project highlights the development of a product communication platform for Fresh Corner, MOL Romania’s in-store food & coffee concept. The objective was to strengthen product visibility, stimulate impulse purchases, and enhance the overall customer experience inside the station. Our role covered strategic positioning, creative design, and production of integrated POS materials that clearly communicated product benefits and reinforced the Fresh Corner identity.
MOL Romania
Fresh Corner required a coherent and appetizing product communication system capable of standing out in a high-traffic retail environment. The challenge was to present a diverse food & beverage portfolio in a clear, attractive, and easy-to-navigate way, while maintaining brand consistency and encouraging quick purchase decisions.
We developed a modular communication system structured around product categories and key benefits. The visual language emphasized freshness, quality, and indulgence, using bold product imagery and concise messaging for instant comprehension. From counter displays and menu boards to shelf talkers and window graphics, each element was designed to integrate seamlessly into the space, guiding customers naturally toward high-margin and promotional items while elevating the overall in-store experience.
