L'Occitane Biodiversity Strategy Brochure

Brief

Sophisticated 2024 Biodiversity Strategy brochure (2nd edition) for L'Occitane Group, B Corp certified leader in sustainable beauty across 90 countries. Documents commitments to halt nature loss by 2030, regenerative agriculture targets, planetary boundary actions and brand highlights (L'Occitane, Melvita, ELEMIS, Sol de Janeiro).

Client

L'OCCITANE

Year

2024-2025

Challenge

Articulate complex biodiversity strategy — covering land use, water, pollution, climate — with measurable targets, global scope and actionable roadmap. Design needed to balance scientific rigour with L'Occitane's premium organic aesthetic for stakeholder credibility.

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Strategic and Creative Solution

Clean editorial layout with curved organic gradients echoing Provence landscapes. Golden wildflower photography symbolises regeneration; structured spreads separate challenges (Water, Pollution), targets (90% traceability by 2031) and progress metrics. Global maps and infographics make planetary boundaries accessible while maintaining luxury brand feel.

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