This project presents the branding development for Connect Cluj, the public transportation service provider in Cluj-Napoca. The concept aimed to encourage the use of local public transport by positioning it as a modern, eco-friendly, interconnected, and convenient choice. Our scope included the creation of the visual identity, design of the transport card, and branding of ticket vending machines.
CTP Cluj-Napoca
The challenge was to reposition public transport as a smart and attractive mobility option, to promote smarter and more sustainable urban mobility in Cluj-Napoca, especially for urban commuters accustomed to traditional ticketing systems. The communication needed to highlight the benefits of public eco-friendly travel while also introducing a modern and intuitive way of purchasing and loading transport tickets, in a very simple and clear visual communication.
We developed the Connect Cluj visual identity around the message “Be Smart - Go Smart”, reinforcing the idea of intelligent, connected mobility. The branding system was designed to be clear, modern, and easily recognizable across different touchpoints.
The project included the design of the Connect Cluj transport card and the visual decoration of ticket vending machines, creating a cohesive system that communicates simplicity, accessibility, and technological progress.
