This project covers a series of seasonal promotion campaigns developed for Scania to support genuine parts sales across Europe. Each quarter features a dedicated key visual that links real road conditions with specific component offers, from cold‑weather starting reliability to summer performance and comfort. The visuals are adapted into a full asset toolkit—web banners, social posts, flyers and in‑dealer materials—allowing local markets to customise messages while keeping a unified brand look.
SCANIA
Scania needed a promotion platform that could run all year, stay relevant to changing seasons and still feel recognisably “on brand” across many European markets. The challenge was to connect price‑driven offers with premium positioning and uptime benefits, and to design layouts versatile enough to work in multiple formats and languages.
We built a flexible visual framework around strong hero truck photography, bold seasonal headlines and product close‑ups anchored by clear price tags and savings messages. Each quarter has its own colour accents and atmospheric background—snow, wet roads, bright summer landscapes—while typographic and layout rules remain consistent. This structure made it easy to roll out coherent families of assets, from 16:9 web visuals to roll‑ups, print ads and POS materials, without redesigning from scratch every time.
