This project presents the development of a dedicated communication platform for Fresh Corner combo promotions within the MOL Romania fuel station network. The objective was to increase average basket value through attractive, easy-to-understand bundled offers supported by strong in-store visibility. Our scope included strategic concept development, creative design, and full POS production for a cohesive national rollout.
MOL ROMANIA
The key challenge was to create a clear and persuasive communication system for combo offers in a fast-paced retail environment driven by quick decisions. The message needed to highlight both price advantage and product appeal instantly, without overcrowding the visual space or disrupting Fresh Corner’s brand identity.
We built a visual concept centered around the idea of “value made simple,” emphasizing clarity, appetite appeal, and immediate price recognition. The design system integrated strong price highlights, concise benefit-driven messaging, and bold product imagery for fast scanning. A modular structure allowed easy rotation of offers and flexible adaptation based on promotional priorities or seasonal focus.
