This project brings together a long-running series of awareness posters created for MOL Romania’s key social responsibility programmes. The visuals support initiatives ranging from youth talent promotion and children’s health to driving licence support for disadvantaged young people, corporate volunteering and the “Spații Verzi” environmental programme. By giving each programme a recognisable visual metaphor, the posters help increase visibility, understanding and emotional connection with local communities.
MOL Romania
MOL Romania runs several distinct social programmes, each with its own objectives, partners and audiences. The challenge was to translate complex initiatives—education, health, environment and inclusion—into simple, memorable visuals that stand out in busy environments. At the same time, all materials needed to feel part of one consistent brand platform, regardless of programme or yearly edition.
We developed a visual language where each programme is represented by a central symbolic image, supported by clear headlines and MOL brand elements. The posters combine photography, illustration and bold colour accents to reflect both the human stories behind the projects and the technical reliability of a large energy company. Over the years, the concept has been refreshed for new editions while preserving recognisable cues, making it easy for communities to identify and follow each programme’s evolution.
