This project presents a six-page brochure concept developed for IMI Climate Control to promote the IMI TA‑CTRL‑T valve across three key building segments: large apartment blocks, hotels and healthcare facilities. Each version combines a shared visual language with tailored stories about comfort, hygiene and efficiency in hot water circulation. Cutaway building illustrations, product call‑outs and benefit summaries help bridge the gap between system design and real user experience in every application.
IMI Climate Control
IMI needed a flexible brochure platform that explains hot water circulation balancing to very different audiences, from residential building owners to hotel operators and hospital facility managers. The challenge was to show the same CTRL‑T technology working in distinct contexts, while keeping technical information accurate and the story easy to follow for non‑specialists.
We created a modular six‑page layout that starts with human benefits—comfort, hygiene, safety—and then zooms into the technical ecosystem around the IMI TA‑CTRL‑T valve. A detailed 3D building cutaway anchors each version, with different focus areas and product combinations for apartments, hotels and hospitals. Clear iconography and “reasons to enhance your system” sections translate features like automatic balancing, Legionella risk mitigation and plug & play installation into concise, sales‑ready arguments.
