This project illustrates the integrated autumn PWG promotional campaign developed for Fresh Corner by MOL Romania. Built around a travel reward mechanism and loyalty activation, the campaign combined strong visual identity, POS communication, advertising production and digital assets. Our objective was to increase seasonal sales while enhancing consumer engagement within the retail fuel station environment, transforming everyday purchases into an aspirational brand experience.
MOL Romania
MOL Romania aimed to boost Fresh Corner sales during the autumn period through a prize-based promotional mechanism. The campaign needed to stand out in high-traffic fuel station environments, communicate the reward clearly and integrate seamlessly with the MOL Move loyalty ecosystem, while maintaining strong brand consistency across print, POS and digital touchpoints.
We developed a bold, travel-inspired key visual concept centered on the idea “Fresh Corner sends you to Brazil.” The creative direction combined product imagery, tropical elements and dynamic composition to create emotional appeal and instant prize recognition. The campaign was deployed through integrated POS materials, in-store posters, printed vouchers, promotional tickets and digital campaign visuals, ensuring coherent storytelling across retail and online channels.
