This project presents the development of a corporate A4 brochure for MOL Romania, designed to communicate the full portfolio of MOL Group Cards in a clear and structured B2B format. The objective was to translate complex financial and operational information into a visually coherent, easy-to-navigate communication tool. Our role covered graphic design, content structuring and full advertising production, ensuring alignment with MOL’s corporate identity and business positioning.
MOL Romania
The main challenge was to transform a complex card product portfolio into a clear and persuasive B2B communication instrument. The brochure needed to balance financial data, service explanations and benefit comparisons, while maintaining strong visual clarity and corporate consistency. The layout had to support decision-making processes for fleet managers and business clients, ensuring both credibility and accessibility.
Our approach combined structured information architecture with corporate graphic design principles. We developed a clean editorial system that organizes card categories, cost optimization benefits and transactional security features into clearly segmented visual blocks. Icons, comparison tables and visual hierarchy were carefully designed to enhance readability and facilitate fast understanding. The creative direction respected MOL’s brand guidelines while elevating the brochure into a premium B2B marketing asset.
