MOL Romania sought to position itself as more than a fuel provider — as a brand that supports culture, creativity and community. TIFF, one of the most prestigious film festivals in Central and Eastern Europe, provided a premium environment with a highly engaged urban audience. The objective was to transform festival participation into a strategic brand platform.
MOL Romania
Since 2014, Imagine TACT has developed and implemented MOL Romania’s integrated brand presence at the Transilvania International Film Festival (TIFF). Over more than a decade of continuous participation, the collaboration has evolved into a strategic long-term partnership built on experiential marketing, loyalty activation, event branding and digital integration. Each edition brought a refreshed creative direction while maintaining a coherent brand narrative, transforming sponsorship into an immersive and measurable brand experience.
Each edition included custom-designed spatial branding elements. The goal was to create a visually distinctive and shareable environment aligned with TIFF’s cinematic universe. A key strategic pillar was the integration of the MOL Move loyalty program into the festival ecosystem.
Through continuous innovation and strategic consistency, Imagine TACT transformed MOL Romania’s TIFF participation into a long-term integrated brand experience — where culture meets commerce.
