This project highlights the production and installation of retail signage for New Yorker stores, designed to ensure strong brand visibility and consistency across multiple locations. Our role included technical adaptation, advertising production, and implementation of branded signage elements aligned with the brand’s visual identity.
NEW YORKER
The challenge was to translate New Yorker’s bold and minimalist visual identity into large-format signage suitable for high-traffic retail environments, while maintaining strict brand standards and ensuring durability and visibility.
We focused on precision production and material optimization to accurately reproduce the brand’s visual language. The signage system included illuminated logos, façade elements, and interior branding, designed to ensure maximum visibility and clean, consistent execution.
