We developed an integrated seasonal communication platform for the Fresh Corner concept, covering Spring, Summer, Autumn and Winter editions. The objective was to unify seasonal product launches under a coherent umbrella concept and transform in-store communication into a visually immersive experience. The campaign integrated key tractor products into strong seasonal key visuals, rolled out across POS materials, LCD screens and retail formats nationwide.
MOL Romania
Fresh Corner had previously introduced seasonal products, but without a clearly defined umbrella concept or standardized communication pack. The materials lacked cohesion, positioning and strong visual atmosphere. The challenge was to create a unified visual language for all four seasons, clearly associated with each time of year, while structuring product communication efficiently and enhancing customer perception at POS level.
We built a clear seasonal communication structured around four thematic atmospheres: Spring – vibrant, green, dynamic; Summer – energizing, lively, refreshing; Autumn – warm, rich, textured; Winter – bold, intense, comforting.
Each season was developed as a strong key visual integrating main tractor products into a unified composition. We create a clear concept umbrella that will reunite major stars of the seasonal campaign and define a standard communication set.
