The “Express Yourself” campaign marks 25 years of RIDGID pressing innovation with targeted promotions on compact tools like RP 115, RP 219 and flagship RP 350/351, offering free jaws up to 35 mm and accessories. Extended to utility locating (SeekTech SR‑20, NaviTrack Scout) and SeeSnake inspection bundles with FlexShaft cleaners. Bold black‑gradient visuals and consistent layouts make the offers pop across digital banners, A4 datasheets and dealer materials.
RIDGID
RIDGID wanted a single, memorable campaign to bundle multiple product families—pressing tools, locators, cameras and drain cleaners—under a celebratory theme, while clearly communicating free jaws, batteries and iPads. The design had to work across wide banners, web formats and print, with strong savings calls and easy localisation for European dealers.
We created a sleek, high‑contrast black‑to‑red gradient style with the empowering “Express Yourself” headline, paired with tool photography and icons for key benefits like 360° swivel, brushless motors and no service intervals. Modular layouts separate pressing (RP series with free jaws) from utility (“Find It. See It. Solve It. Report It.”), but unify under 25‑year milestone messaging. Banners and datasheets guide users through offers, from RP 115 micro tools to SeeSnake + FlexShaft bundles.
