The modular standup display system for premium products - bricks and clay roof tiles - for Wienerberger Porotherm is the result of our design collaboration with Ateliercetrei, the architects Anamaria and Paul Moldovan and the execution of the master Mr. Muresan, a passionate professional in advertising production from Cluj-Napoca.
WIENERBERGER
The product display system generated a series of objects, it was supposed to be both modular (to adapt to the various places where they will be exposed) and functional. The execution’s objective was to express the focus on sustainability, energy efficiency, creativity and aesthetics.
The creative concept was extracted from the essence of bricks - clay - and from the tight bond that this material has with nature. Soil (clay) is at the same time ingredient/matter in brick production and support for the vegetal layer. We reversed this idea: the vegetal layer that extracts its nourishment from clay, becomes the support for its manifestation in architecture. The display modules were executed from strong materials such as steel tubes and tempered glass, with a smooth finish, in a contemporary design treatment, by using LED lighting.
