This project illustrates the integrated brand activation developed for MOL Romania during Untold Festival, one of the largest music events in Europe. The campaign combined festival presence, Fresh Corner experiential setup, promotional mechanics, digital communication and full advertising production. Our objective was to transform MOL’s participation into a high-impact brand experience, increasing visibility, engagement and customer interaction both on-site and through digital campaign extensions.
MOL Romania
MOL Romania aimed to strengthen its brand relevance among a young, active festival audience while promoting the Fresh Corner concept and the MOL Move loyalty ecosystem. The challenge was to create a visually powerful, strategically coherent festival presence capable of driving engagement, foot traffic and measurable interaction within a highly competitive event environment.
We developed an integrated 360° activation strategy combining spatial branding, POS communication, promotional mechanics and digital assets. The Fresh Corner area was transformed into an experiential hub, supported by bold festival visuals, custom promotional materials, loyalty card integration and branded merchandise. Graphic design, event production and advertising materials were aligned under a unified creative concept, ensuring strong brand visibility and consistent storytelling across physical and digital touchpoints.
